APRIL 11, 2020 – Entrepreneurship through a Jungian Lens – Jennifer Santoro


Entrepreneurship Through a Jungian Lens will be postponed due to COVID-19 concerns. While postponing is a huge disappointment for now, we know many who would normally attend will choose not to because of potential risk to health.  We think this decision will ultimately allow more people to attend rather than less.

Thank you to those of you who purchased a ticket in advance. We are working to have all tickets refunded via Paypal shortly. If you have any questions, please contact us by email: CharlestonJung@gmail.com or, if need be, by phone: (843) 343-3136.

Thank you for your patience and understanding.  We wish you well and look forward to seeing you when the time is right!

Entrepreneurship Through a Jungian Lens

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Date: TBD
Location: Gage Hall 4 Archdale St, Charleston, SC 29401
Doors Open at 4:30 pm
Presentation begins promptly at 5:00 pm
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When you think of entrepreneurship, Carl Jung’s work is not usually the first thing that comes to mind. 8 out 10 businesses fail. Can Jung’s work explain why? Entrepreneur and Communication Coach, Jennifer Santoro, believes Jung’s Individuation Process holds the answer to why some businesses succeed and why others fail. She believes Jung’s theories, put into practice consciously or unconsciously, result in the difference between businesses that stay in business, and those that go out of business. Another result is the evolution of how business is conducted and the influence that is having across the world. As well as how entrepreneurship can be one of the most powerful paths toward self-actualization.
This lecture will include how the following can be seen and expressed in the entrepreneurial process:
-Jung’s Individuation Process
-Jung’s Analytical Psychology on: The Ego, The Personal Unconscious, and The Collective Unconscious
-Jung’s Theory on Inner Work, in particular The Shadow
-Exploration of One’s Highest Self
Learning Objectives Include:
-A brief definition of what entrepreneurship and the entrepreneurial process are.
-How entrepreneurship can be an expression of Jung’s Individuation Process.
-Reflection of the future possibilities when there is awareness of Jung’s work tied to entrepreneurial endeavors.


Jennifer Santoro is an entrepreneur who has been deeply studying and practicing in the field of communication for the past two decades. She obtained her bachelor’s degree in Communication and her master’s degree in Integrated Marketing Communication (IMC), along with her certificate in Project Management from the Florida State University. She is also a certified professional coach through the Institute for Professional Excellence in Coaching (IPEC). She co-founded the technology company, VAETAS, and has a private coaching practice where she specializes in communication coaching and training. Her experience includes leading communication efforts for organizations in the private, non-profit and higher education sectors, as well as serving on multiple leadership teams for organizational development and high performance. Her company, VAETAS, specializes in video communication for business development. Jennifer is also a meditation and Qigong instructor, and is passionate about studying the human potential. She believes that the problems we want to solve in the world, will be solved by the entrepreneurial spirit and so she is dedicated to supporting the entrepreneurial community in any way she can. The work of Carl Jung has been an inspiration and foundation for Jennifer’s career.

Ticket Options

Refreshments and Continuing Education Credit included. We look forward to seeing you there!
Parking available nearby at ABM  or Majestic Parking Garages. Limited street parking. Church Parking is by permit only.
100% of the proceeds go towards future Carl Jung inspired programs offered in the Charleston community.
RSVP !  (not required, but helps us prepare!) via Facebook or email: charlestonjung@gmail.com
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